Speakers can serve the purpose of transmitting information, telling a story, motivating people to act or some combination of those.
In general, speeches are aimed for three general purposes: to inform, to persuade and to entertain. Knowing what is best for your audience is a key part of the process of booking a speaker.
keynote speakers are often selected to raise interest in a particular event, such as a conference or large meeting sponsored by a corporation or association, and draw attendees to attend that program.
Selecting a keynote speaker who is well known for his or her expertise in a particular field, or who has wide name recognition due to other accomplishments, will probably raise enthusiasm among prospective attendees for a meeting or conference. Here are 5 prominent examples of questions you should ask yourself before booking a speaker:
Here are 5 prominent examples of questions you should ask yourself before booking a speaker:
Is more important the name of the speaker or the value the speaker will bring to the audience?
It is very common to see beautifully planned events that are growing like foam and out of nowhere, they disappear. One very crucial mistake many of the organizers do is that they let themselves be led by the name of the speaker and not by the value the speaker can offer.
Amateurs event organizers think that because the speaker is very well known he or she will dictate a speech that will take their event to the chasm and that, is where their decay begins.
Famous speakers are not cheap, they are in demand and that makes them very demanding, apart, many famous speakers use the same theme for each event and do not bring anything new or interesting.
Put yourself in the shoes of your audience and ask yourself, why would you pay 150 dollars or more to go see a speaker that just by entering on YouTube you can see the speech he or she is using every time, as long as you want and in the comfort of your home, you can pause as many times as you wish and you will understand a lot more.
On the other hand, organizers who have many years booking speakers and the experience to make any audience want to return have understood that the name is not important as long as the material used is extremely polished and there is proves to prove the points and is perfectly delivered and the audience understand it and more importantly that the audience is not falling asleep!
Are you really ready to book a speaker?
Finding and booking a keynote speaker who will inspire and motivate your audience is not an easy job. looking for a speaker takes time, hours of your own time searching and negotiating with speakers it’s very stressful. Even if you are lucky enough to find an ideal speaker that meets your standards, you still have to negotiate the speaker’s fees, draw-up contracts, and figure out travel arrangements.
What if the speaker cancels or has a scheduling conflict? again you will need to spend days or hours looking for speakers and negotiating.
As a speakers agency, we can help you save the time, hours and the stress, we are very resourceful with a deep network of speakers. we aren’t just going to connect you with a speaker. we will pair you with a talented, amiable, engaging, and clear speaker.
To ensure everyone is on the same page we usually schedule pre-event calls 3-4 weeks before the event, where you and the speaker discuss the event’s theme, objective, and what message you’ll want the keynote to convey.
When is the best time to begin looking for a speaker?
When is the best time to begin looking for a speaker?
Depending on whether you are planning to find the speaker on your own or you would like to seek for help.
In the case you would like to look for the Keynote speaker on your own, we will advise you to begin looking a least 8 months before the day of your event since the work you will have to do will be hard and complicated.
If you would like help finding your speaker, we will advise you to first have a budget ready, with a budget it will help us a lot to know what is that we need to look for, otherwise it is impossible to help you.
Also, before asking for help for finding the speakers we recommend you that before you do so you more or less have least 70% of the information about your event available, this way the speakers can consider your event because no speaker will agree to participate in an event without knowing what is it about.
Also keep in mind the booking a speaker is not only the fee of the speaker you need to pay, but it’s also the travel and accommodation, security, visa, and meals, among others.
Can you trust a speakers agency?
This is a very hard question but from my experience, I will say NO for one reason.
#1 agencies now days are not about bringing or sharing knowledge, their goals are to make as many bookings as possible to earn as much money as possible without making sure that what they propose is what you really need, they will sell you even a broken car for the price of a new one.
let’s not include all agencies on this package of course out there are a few agencies that will do a great job but it’s very had to find them. and to be honest, those companies that take advantage of the clients or prospects looking for speakers are the ones that give us agencies a bad reputation. of course, you will probably not know when an agency is been fair to you or not but one thing is for sure, JCC Speakers will not do that to you.
At last but not least,
Is it really worth to book a speaker?
Yes, without a doubt, it’s worth to book a speaker, sometimes even the smartest person in the world needs a piece of advice from someone else. It all depends on the speaker you choose and what you looking for. if you really need a high-quality speaker it will cost you but not everything that is good is expensive.