JESÚS COCHEGRÚS is part of the select group of international speakers, so he frequently learns and shares stages with people like RICHARD BRANSON, TOM PETERS, PHILIP KOTLER, MARTIN LINDSTROM, and GUY KAWASAKI, among many others.
His talks, besides being agile and disruptive, focus on generating the organizational and human environments that naturally foster what we want to promote: Innovation, Productivity, Excellence in Service, Value-Oriented Brands, Exponential & Digital Thinking, Change Acceptance, Strategic Evolution, Customer and Employee Loyalty, among other topics.
For over 20 years, JESÚS COCHEGRÚS has focused on applying video games & storytelling to Marketing, Sales, Training, and Entertainment; for companies like Nike, Coca-Cola, SIEMENS, Continental Corporation, Hewlett Packard, Volkswagen, and Audi, among many others.
Currently, Jesús is a partner at Mandaraka Creative Studio and focuses on the development of video games for corporate training. His most recent project, developed in conjunction with Volkswagen Mexico, allowed the training of more than 7,000 technicians within a period of 2 months; winning the 2nd place Worldwide in the ‘Volkswagen Education Award’ and the 1st place in Mexico’s ‘National Workforce Prize’.
From the vast amount of projects he directed, he loves “Taco Master”, winner of an MTV Game Award (Best Mobile Game in Latin America, 2012) and #1 App in iTunes México and other countries for 3 months; surpassing games like Angry Birds and Plants vs. Zombies.
During his tenure as Kaxan CEO (2010-2012), the company also developed the video game “El Chavo Wii” and became the first Mexican company to be accepted as Authorized Developer for Nintendo, XBOX, and PlayStation.