William Arruda is a motivational speaker, entrepreneur, author, and the world’s leading authority on the topic of personal branding. He has been at the forefront of the field since its inception, teaching everyone from young adults to senior executives how to harness the power of authentic personal branding.
William Arruda is the bestselling author of the definitive books on personal branding: Career Distinction and Ditch. Dare. Do! His newest book, Digital YOU, takes his proven strategies to exciting new levels – helping readers translate their real-world brand for the virtual world. In 2001, he launched Reach Personal Branding, combining his 20 years of experience on the frontlines of corporate marketing with his master’s degree in education and a genuine passion for human potential. As Reach’s CEO (Chief Encouragement Officer), William has consulted with the world’s leading brands including American Express, BP, Coca-Cola, Google, Gucci, LinkedIn, Microsoft, and Target to build innovative employee development experiences that engage and inspire top talent. He’s also the co-founder of CareerBlast.TV – a video learning platform focused on personal and digital branding. He created 360Reach – a groundbreaking personal branding survey that has been used by nearly two million professionals – and the Reach Personal Branding Certification Program, which has certified over a thousand career and executive coaches in 49 countries.
William has appeared on the Discovery Channel, BBC, and NPR and has been featured in 1,000+ publications, including Time, the Wall Street Journal, Fast Company, GQ, and the New York Times. He regularly shares his thoughts on workplace trends and the future of personal branding in his Forbes column, which has attracted over 14 million views. His mission is to share the power of authentic personal branding with professionals around the globe through motivational speeches and interactive learning programs. He’s proud to have delivered more personal branding keynotes to more people in more countries than anyone on earth