William Arruda

Bestselling Author, Personal Branding Pioneer, CEO at Reach & Co-founder of CareerBlast.

William Arruda

William Arruda is a motivational speaker, entrepreneur, author, and the world’s leading authority on the topic of personal branding. He has been at the forefront of the field since its inception, teaching everyone from young adults to senior executives how to harness the power of authentic personal branding.





William Arruda is the bestselling author of the definitive books on personal branding: Career Distinction and Ditch. Dare. Do! His newest book, Digital YOU, takes his proven strategies to exciting new levels – helping readers translate their real-world brand for the virtual world. In 2001, he launched Reach Personal Branding, combining his 20 years of experience on the frontlines of corporate marketing with his master’s degree in education and a genuine passion for human potential. As Reach’s CEO (Chief Encouragement Officer), William has consulted with the world’s leading brands including American Express, BP, Coca-Cola, Google, Gucci, LinkedIn, Microsoft, and Target to build innovative employee development experiences that engage and inspire top talent. He’s also the co-founder of CareerBlast.TV – a video learning platform focused on personal and digital branding. He created 360Reach – a groundbreaking personal branding survey that has been used by nearly two million professionals – and the Reach Personal Branding Certification Program, which has certified over a thousand career and executive coaches in 49 countries.

William has appeared on the Discovery Channel, BBC, and NPR and has been featured in 1,000+ publications, including Time, the Wall Street Journal, Fast Company, GQ, and the New York Times. He regularly shares his thoughts on workplace trends and the future of personal branding in his Forbes column, which has attracted over 14 million views. His mission is to share the power of authentic personal branding with professionals around the globe through motivational speeches and interactive learning programs. He’s proud to have delivered more personal branding keynotes to more people in more countries than anyone on earth

Few Videos

William Arruda: Personal Branding

William Arruda: Personal Branding, Networking, Public Speaking, And More

Would you like William to speak at your event?

    Send your Enquiry

    Fill the form and submit your request to our team of experts.

    Privacy Preferences

    When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

    Click to enable/disable Google Analytics tracking code.
    Click to enable/disable Google Fonts.
    Click to enable/disable Google Maps.
    Click to enable/disable video embeds.
    Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.